Many of us love reading and writing list posts or articles. They break down otherwise chunky paragraphs into straightforward, bite-sized nuggets of information that are easy to absorb and digest. They are also relatively easy to write, since one point doesn't necessarily need to flow seamlessly to the next in the way paragraphs do.
But do the number of points in a list matter? How many is too many, and how few is too few? Is there an optimum number that will ensure maximum impact for readers? While “74 Guaranteed Ways to Make Money Online” sounds sumptuous as a headline, how many points will one really remember after reading the article? On the other hand, a post titled “2 Reasons to Visit Bali” comes off as underwhelming and somewhat under-researched.